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Health campaigns are only as good as their reach. No one is moved by the usual boring monotone health ads. And when no one is moved to action, change doesn’t happen. That’s why it’s so important to get it right. Because actually lives depend on it.

PROBLEM

Cerving Confidence is a national cervical cancer awareness initiative empowering women to take their cervical health into their own hands.

Our job was creating cohesive storytelling through visuals and copy in a way that connects to Black women between the ages of 20-45. With singer, entertainer, and mother Ciara as the face of the campaign, the colors and the feel required a fresh, inviting, and eye-catching approach to the standard oftentimes boring health campaign.

IMPACT

• Campaign was picked up by 45 media outlets, 43% of which specifically target Black women
• More than 2.7 million views on Instagram
• 19 million social impression
• Media outreach resulted in 74 stories reaching a potential audience of 1.6 billion
• Nominated for the 2022 PR Week Awards

PROBLEM

InspirED Summer figured out that incentivising kids toward education actually works. Who knew?! InspirED Summer partnered with Atlanta Public Schools to roll out a first of its kind initiative to combat the increasing education gap in minority communities post pandemic. Through technology, students would be able to earn points in summer school towards prizes and a free concert held by big name artists.

The initiative was supported by The Ludacris Foundation and was a big success in turnout for Atlanta Public Schools.

IMPACT

InspirED Summer was able to generate a record-high number of sign ups for 2020 summer school. The campaign generated 2,000,000 impressions by students, teachers and parents, and drove 30+% increase in attendance and engagement.

ideation | branding | campaign concept

full activation: brand design, stage design, banner design, promo flyers, signage, in school posters, geo-targeting ads, landing page design, video creation, social media content creation, street team branding, backstage passes, door tags etc…